Since then, Famish'd has been voted best for soups, salads and lamingtons in Melbourne on a number of different blogs. . Send us your requirement details and we promise to contact you within 24 hours with a proposal ready. The study concludes with a discussion of the lessons learned from the research: networking and creating relationships with other businesses, increases brand exposure; focusing more on relationships than sales, increases sales; interesting content promotes interaction; and one main barrier to entry is a learning curve. CGT Masters Theses In today’s social media driven environment, it is essential that small businesses understand Facebook, Twitter, and the strategies behind using social media for growing their business. A case study is presented, followed by an in-depth interview with the small business owner, and accompanied by an analysis of the business’s Facebook and Twitter posts. > ', Unlike some innovations, it's difficult to measure the level of return generated from social media engagement. She uses Facebook and Twitter to promote the daily menu to her followers, including industry professionals. CGT Georgia only spends around five minutes a day updating the company's Facebook profile or sending tweets. Working as a corporate lawyer in Melbourne's CBD, Georgia Samuel could never have foreseen the sea change that lay ahead. So let's dive in! Far surpassed our original goals and looking forward to more conversions! With Social Media Marketing Small Business Case Studies www.HubSpot.com or @HubSpot www.Grader.com or @Grader Free On-Demand Webinar: How to Generate Small Business Leads Learn search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads. Unfortunately, many small businesses do not have a Page 2 of 23 Retweet This eBook! With Social Media Marketing . Here are a baker’s dozen to learn from: Here are the same case studies, in list format: Maria Peagler is the founder of Maria Peagler Digital, a serial entrepreneur, and award-winning author/publisher of nine books. 'We only post as many tweets as we would like to see as customers; sometimes it's only one or two a day, and sometimes we don't do any.'. 'I see Twitter as a way of creating a personality for the business; it's about letting the customer see behind the scenes.'. > According to Georgia it's also very important to try and make your posts creative and fun to read. Maria’s performance analysis – and her amazing responsiveness – are absolutely top-notch (and so rare)! Home You don’t have the manpower, budget, or agency resources the Coca-Cola’s of the world do. You'll find inspiration for your social media marketing efforts here. About | Over the last two years Georgia has stuck to her plan, using social media platforms to engage with different audiences interested in the business. How an Athens, Georgia Solopreneur Gets 200% Facebook Reach [CASE STUDY], Creating an Action Plan for Your SMART Social Media Goals: Your Step-by-Step Guide, Pinterest Case Study: Solopreneur Gets Over 68,000 Followers, SocialMediaOnlineClasses Student Success Stories, How a local solopreneur gets 200% Facebook Reach, How a small business earned 800 Facebook Fans in just one week (without ads! 'Melbourne has a very particular culture and the marketing that works for hospitality and food is generally word-of-mouth style marketing. Which is fabulous if you’re a large business: you can take a look at what other mega-brands are doing and simply adapt their strategies to your organization’s style. Part I: Introduction: Small … It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. Georgia credits much of her success to her corporate roots. FAQ | If your business can invest $500/month in marketing, you can schedule a free strategy session to discuss your business goals and how to see a return on your investment almost immediately! Recently, Georgia has had the Facebook and Twitter logos printed on all Famish'd packaging. Using social media to grow the business. Major Professor: Mihaela Vorvoreanu. > 'We often post photos because they generate greater interest from our followers and we try to be creative, we only post what we as customers would like to read.' M.S., Purdue University, May 2012. Georgia and the team at Famish'd are careful to remember too that social media isn't just a marketing tool; it's a way of engaging the public with the business and its staff. A case study is presented, followed by an in-depth interview with the small business owner, and accompanied by an analysis of the business’s Facebook and Twitter posts. The results of the case study reveal the different strategies the owner uses to build and maintain relationships with consumers. 'Social networking is all about generating talk', says Georgia, and for Famish'd it has done just that. Georgia opened the business with a very clear marketing strategy in mind – she would not engage in paid advertising, which she felt would devalue the brand, but would instead rely on cost-effective social media networks such as Twitter and Facebook to grow the business. Small business needs their own case studies. The results of the case study reveal the … Video tutorial of a member’s Q&A w/ Maria, How to create a social media action plan (3-part series), How a successful business owner rebranded herself on LinkedIn, How to segment email marketing & social media for B2B & B2C clients, Real estate, authors, local business case studies (SMOC Members), Creative professionals case studies (SMOC Members & Instructors), How to brand your unique value proposition (12-page blueprint). Coronavirus (COVID-19) business information, Be active – post consistently so you are regularly engaging with your followers, even if it's just to say you're flat out, Be transparent – don't be afraid to let people know about muck-ups, Be creative – share information in a fun and engaging way, Promote your platforms – include the logos of any social media platforms you use on your packaging. Page 2 of 23 Table of Contents Part I: Introduction: Small Business … Georgia opened the business with a very clear marketing strategy in mind – she would not engage in paid advertising, which she felt would devalue the brand, but would instead rely on cost-effective social media networks such as Twitter and Facebook to grow the business. 'We are pretty liberal in what we post; that said we rarely post anything about our private lives. Unfortunately, many small businesses do not have a strategy when they begin using social media. This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices. Fortunately, here at SMOC, you’ll get them in abundance. Home | Which Social Network Should I Use for My Business? Yes, I answer my own phone . > Georgia is, however, very aware of her own personal boundaries around tweeting and posting under the company's profiles. Free On-Demand Webinar: How to Generate Small Business Leads Learn search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads. Yoga With Yogi – Social Media Marketing Case Study Request Free Quotes And Know More About How We Can Grow Your Business. ), How a local bakery generates sales from their Facebook business page, How to turn your Facebook Insights into more fans, How to turn a neglected blog into a professional website, How a solo hairstylist got 9 MILLION YouTube views & 68,000 Pinterest followers, Which social network is best for my business? My Account | Now, she is the sole owner of the very successful Salad Bar, Famish'd in Little Collins Street – serving soups, gourmet salads and spuds to up to 800 of Melbourne’s busiest corporate crowd a day. Social Media Marketing in a Small Business: A Case Study. ', Famish'd has never limited its social media engagement by a strategy, and perhaps that's a strategy in itself. Cox, Sarah L. TECH Last winter, interest on Twitter led to a double page write-up in the Herald Sun about Famish'd's soups. 404.448.1498, Why Large-Brand Case Studies Don’t Work for Small Business, How a Local Candy Store Uses Social Media to Generate Sales after TV Exposure [CASE STUDY], Facebook Insight Stats Explained: How to Mine Your Facebook Analytics for Actionable Tactics, How to Double Your Facebook Fans Authentically – No Buying Allowed!