Later revealed as an LA-based model, Kelleth Cuthbert pulled off the brazen publicity stunt by continuously posing with a tray of bottles of Fiji Water intended for the thirsty guests. Your source for entertainment news, celebrities, celeb news, and celebrity gossip. To support its claim that Steinbach was aware of her likeness being used, Fiji says in the countersuit that she posted images of her cutout on Instagram with "approving commentary" like the "LOLs" surrounding the image.Fiji also provided examples in the suit of instances that Steinbach retweeted images of her meme that were repurposed for other brands to use as advertisements. "Models make a living off the use of their image. The artesian water brand is not the official H2O sponsor at the 2020 Golden Globes -- that honor now goes to Icelandic Glacial -- but the reason, we're told, has nothing to do with Fiji's controversy and eventual fallout with its model, Kelleth Cuthbert (real name Kelly Steinbach). Fiji Water, which sponsored the award ceremony, later tweeted: "We're so glad everyone is talking about our water! Dakota Fanning and Luke Evans attend the 76th Annual Golden Globe Awards on Jan. 6, 2019 … In an interview with Slate after the Golden Globes, Cuthbert claimed she wasn’t seeking out meme-ification. Fiji Water's cardboard cutout campaign used Ms. Cuthbert's image unlawfully and she just wants what is fair.". See what researchers found when they tested a bottle of Fiji Water against a glass of tap water. Our sources say bottles of Icelandic will be offered to Globes attendees on the red carpet and at every table at the venue just like the last 2 years with Fiji ... but it's unclear if the new H2O company will spark any viral moments. Fiji Water's cardboard cutout campaign used Ms. Cuthbert's image unlawfully and she just wants what is fair.". "Prior to the suits between Steinbach and Fiji being filed, there was one celebrity who took issue with the "Fiji Water Girl" meme: actor Jamie Lee Curtis. "The irony is not lost on Fiji," lawyers for the bottled water company wrote, "that Ms. Steinbach has now bitten the hand that feeds her by suing the very company that is entirely responsible for providing her the opportunity and the means to capitalize on her fleeting 15 minutes of internet fame. Get TMZ breaking news sent right to your browser! You can read the Fiji's countersuit against Steinbach below: Michael Blackmon is a culture reporter for BuzzFeed News and is based in New York. To revist this article, visit My Profile, then View saved stories. In 2006, a controversy aroused when an advertisement claimed that this particular water is labeled as Fiji because it is not bottled in Cleveland. In a countersuit filed on Friday, the owners of Fiji Water said Ms Steinbeich had knowingly signed an exclusive one-year deal worth $90,000 (£70,000) and accused her and her agents of "simple greed". "She's right behind us, isn't she? Throughout our history, we have had a sterling reputation working with talent. Picture: Stefanie Keenan/Getty Images for Fiji Water Source:Getty Images. Want to see more stories like this? "We are confident that we will prevail in court. — Marriage and the mellowing of Prince Harry, — Here’s our critic’s favorite film out of Sundance, — How Brandi Carlile became the 2019 Grammys’ most-nominated woman, — A visual depiction of Donald and Melania’s unique commitment to one another. Golden Globes Ditched Fiji, But Don't Blame 'Fiji Water Girl' Golden Globes 2020 Don't Blame 'Fiji Water Girl' For Our New Water Sponsor. President Encourages Thanksgiving Gatherings, Homeless Woman Hog-tied and Removed From Abandoned Home. No one would expect other professions to work for free. Variety and the Flying V logos are trademarks of Variety Media, LLC. As you'll recall ... Kelleth went viral for photobombing almost every celeb at the 2019 show, by standing in the background smiling while holding a tray of Fiji bottles. ""After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated," the statement said. After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated. Fiji Water's complaint is meritless and Kelleth is confident she will prevail in court. #FIJIwatergirl", Fiji water girl steals show at Golden Globes. “We are confident that we will prevail in court. So, I specifically moved away from the blatant Fiji & Moet promotions. Throughout our history, we have had a sterling reputation working with talent.”. Throughout our history, we have had a sterling reputation working with talent.”. We're told it decided to go with Icelandic because not only is the brand environmentally conscious -- though Fiji is too -- but it has also agreed to donate water to a cause picked by the HFPA. Kelleth Cuthbert, the model who achieved meme status after photobombing celebrities at the Golden Globes with a tray of Fiji Water bottles in hand, is now suing the water company for using her newfound fame without her permission. In 2008, the Fijian government wanted to raise taxes on Fiji Water, which until that point had enjoyed tax-exempt status, and in response, Fiji Water laid off workers. Fiji Water vs. Fiji Water Girl: In Another Twist, The Company Files a Countersuit The model shot to fame for photobombing celebs at the 2019 Golden Globes. Golden Globes 2019: Winners, highlights and surprises. The actress said she "specifically moved away from the blatant" advertising that Cuthbert was a part of. ... Now Lobby Congress and Get Me Outta Here!!! 166; 84 12/31/2019 1:00 AM PT The sponsors of events need to get permission from people before they try 2 take their picture with them. "This action arises from simple greed on the part of cross-defendant Kelly Steinbach (professionally known as Kelleth Cuthbert) and her agents," states the countersuit, obtained by E! The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Esses Cookies nos permitem coletar alguns dados pessoais sobre você, como sua ID exclusiva atribuída ao seu dispositivo, endereço de IP, tipo de dispositivo e navegador, conteúdos visualizados ou outras ações realizadas usando nossos serviços, país e idioma selecionados, entre outros. Fiji said the model's lawsuit is "a blatant attempt to skirt her contractual obligation. In 2010, the Fijian government tried to raise taxes again, and Fiji shut down its plant for a short period of time. This most recent development raises the possibility that she will have to serve that good face in court. A facebook group has formed called Fiji Water Detox and Epilepsy support Group and parents are reporting that their children are stopping or drastically reducing the number of seizures per day when consuming Fiji water (sometimes the kids had hundreds of seizures a day which stopped overnight when they started drinking Fiji). Models make a living off the use of their image. Fiji Water disputed the accusations in a company statement, calling the lawsuit “frivolous” and “entirely without merit.”, “After the Golden Globes social media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated,” the statement, obtained by CBS MoneyWatch, reads. It ain't Fiji Water Girl's fault that celebs won't be getting their thirsts quenched by Fiji at the Golden Globes this year. The woman in blue emerged as the star of the 76th annual Golden Globe® Awards, At the start of the night, she posted a picture of herself on Instagram, captioning it: "Not the worst way to spend a Sunday... #goldenglobesfijigirl #fijiwatergirl". She made headlines again earlier this month when she decided to sue the company for unauthorized use of her likeness and identity, but she is now also being countersued by the bottled water company. Excellent. "In her lawsuit filed Jan. 31, Steinbach claimed Fiji and its parent company, the Wonderful Company, used a cardboard cutout of her advertising its product without her consent and that the company pressured her into being filmed signing a "fake document" to "simulate" being signed as a Fiji Water ambassador. This story was originally published on Thurs., Jan 31, 2019, at 3:57 PM PST. After the Golden Globes social-media moment, we negotiated a generous agreement with Ms. Cuthbert that she blatantly violated. In a statement to E! In plain terms, the model is suing the company for using her image as the focal point of a global marketing campaign, which was inspired by Kelleth's viral moment on the red carpet of the award show. Caso não concorde com o uso cookies dessa forma, você deverá ajustar as configurações de seu navegador ou deixar de acessar o nosso site e serviços. I knew there was a photographer poised & I moved as I didn’t want to be doing advertising for either. "Fiji Water created cardboard cutouts of Kelleth to advertise and market their product. Kelleth Cuthbert, a model who rose to fame as the "Fiji Water Girl" during the Golden Globes, filed a lawsuit Thursday against Fiji Water. Additionally, her legal team estimates that she generated more than $12 million worth of brand exposure from her work on the red carpet. In the civil complaint, Cuthbert, whose real name is Kelly Steinbach, alleged that Fiji Water created a “worldwide cardboard cutout marketing campaign” based on the unauthorized use of her “photograph, likeness, and identity.”.