3. Letsinfluence has written, “Brands can leverage challenges and contests to create branded content that will generate excellent brand awareness and drive sales. They envisaged Neoreach to connect social media influencers with brands directly. Socially Powerful uses best-in-class technology (both owned and partner) to monitor influencers’ performance and audience data, ensuring they blacklist fake influencers, followers, and accounts, counteract fake engagement and performance and discover the influencers nobody else knows about first. Justin Kline is Co-founder of Markerly, an influencer marketing technology partner and platform working with some of the largest consumer brands in the world. Across all channels, the FTC requires all influencers to disclose sponsored posts. SocialMedia One takes on the many facets of social advertising, including acting as a social media agency. They believe that TikTok marketing is essential for firms that have a young target market. Kroger teamed up with four college TikTok creators to encourage users to share pictures of their dorm transformations using the hashtag #TransformUrDorm. Neoreach is sophisticated software and as such, targeted at large businesses and enterprises. Of course, for a video-focused app like TikTok, Upfluence can reach out to content creators and create high-quality content through influencer tactics and content strategy. The agency was established in 2011 and aims to connect the world’s top brands with passionate socially-engaged audiences through influencer marketing. Subscribe to our newsletter and get social media resources send to your inbox. Make Honey. Everything Marketers Need To Know About TikTok Marketing, How Brands Are Doing TikTok Marketing: 6 Ways To Advertise On TikTok, How To Build A TikTok Influencer Marketing Strategy: 7 Steps For Launching A TikTok Influencer Campaign, How To Find TikTok Influencers: 5 Tips For Identifying TikTok Creators, How To Work With TikTok Influencers: 7 Things To Consider When Working With TikTok Influencers, How To Drive ROI With TikTok Influencers: 6 Must-Haves For Generating Positive ROI, 5 Examples Of Branded TikTok Influencer Campaigns. Influencer Marketing Hub » Influencer Marketing » Top 15 TikTok Marketing Agencies You Should Work with in 2020. You can also use TikTok Influencer Insight to get a feel for what an influencer’s audience is like. Yes ! His how-to video received 3.5 million views and hundreds of thousands of comments — equaling out to lots of visibility for Video Leap. Type in simple keyword phrases to look for influencers, such as: Again, you can also narrow down your search according to your industry. All about Social Media and Customer service. Through a landing page, they can also retarget interested customers as a result of the campaign. With multiple filters available, Julius provides users the ability to narrow down a list of influencers based on a number of search criteria. Get matched to 3 Leading Agencies for Your Next Campaign. In an effort to increase brand awareness and product sales, Gymshark created the “66 Day | Change Your Life” challenge and partnered with six influencers to help promote the campaign. Most influencers include multiple hashtags on each of their TikTok posts. You can refine your searches by a vast range of demographic and psychographic criteria. Many influencers do dance videos, hopping on top of TikTok trends to make a promotional video. Julius – As a leading influencer marketing software solution, Julius enables brands to filter through a database of more than 100,000 influencers that have already been vetted with the aid of human review. In between, they handle all the coordination of content deliverables with influencers, keeping campaigns on-time and on-budget. The goal of these ads is to prompt users to click on a CTA to visit a landing page—either internal or external to the app. So, what does this mean for brands? Some who make videos on more obscure, but specialist topics may have less than 1,000 followers but be considered nano-influencers. British-based influencer marketing agency. Users spend an average of 52 minutes per day on TikTok. It is led by Ujjwal Bhalla, based in New Delhi, India. Since Duets are a popular type of video on TikTok, he created a beatboxing video (his speciality) that his followers could duet. Their Gen Z expertise has seen them get investment from the Kamani family -the founders of Boohoo and Pretty Little Thing which is proof of their knowledge of reaching younger audiences. states on its website that it “focuses on TikTok as one of the main core social media channels with amazing ROI and results.” It believes this because TikTok is the most downloaded social app ever, and because of the viral power of trendy videos generated by a younger generation, compared to other sites like YouTube and Instagram. The video was a smart way to market to Charlie’s many followers, who love the singer’s ability to compose on the spot. Compared to Facebook (4.7), Instagram (3.1), and Snapchat (1.6), TikTok average session durations are considerably longer at 9.7 minutes. . To celebrate National Guacamole Day, Chipotle launched a #GuacDance branded challenge to generate video submissions of TikTok users dancing to the “Guacamole Song.” Chipotle tapped Loren Gray and Brent Rivera, both prominent YouTubers who also have TikTok accounts. In order to develop an impactful TikTok influencer marketing strategy, marketers should follow these steps: In order to start a TikTok influencer marketing campaign, you’ll need to find reputable TikTok influencers to partner with. They help launch new products, increase brand awareness, optimize exposure, and educate audiences. It also gives access to TikTok bios and influencers who have mentioned other brands. Learning TikTok’s unique algorithm and understanding how to make it work for your campaigns might seem tricky but it’s not as complicated as it looks. TikTok influencers, such as Tom Hooker (aka OutTheBox) and Vikki Barnham have been much quicker to see the potential of the platform. The Influencer Marketing Factory then tracks every heart and comment to create an extensive report at the campaign’s end. Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. Top Ways to Collaborate With Influencers to Bring Your 2020 Holiday Campaign to Life. However, all the rest of the platforms covered here refer to TikTok somewhere on their website. Brands can expect to pay $50,000 per day for a brand takeover with five million impressions guaranteed. SugarFree handle all the behind-the-scenes tasks, from price negotiations that end in legal contracts, to compliance and payment. Upfluence wrote about what you need to know about TikTok to market with it in 2019. Loren and Revlon even created their own branded hashtag together: is another singer who has an enormous following on the TikTok app. Perhaps the most significant coup made by SugarFree concerning TikTok influencer marketing, is that they can claim… Contact one of our influencer experts today for a free evaluation here! The company wants a long-term relationship between its clients and their influencers, so the minimum contract is for a year. With its massive presence, TikTok has captivated hundreds of millions of users all over the world. Chinese company, Bytedance, owns TikTok. Brand takeover ads can be purchased for several brand categories (e.g. They have built a community of over 700 marketers and 500+ influencers, and have hosted events in places such as Singapore, Hong Kong, Shanghai, and New York. WeQ believes the factor that sets WeQ INFLUENCERS apart is that on top of branding, they also focus on tracking, attribution, and KPI-driven results, to offer high-impact results that will reach 100 million highly-targeted users in 2019. 25 Best Typing Speed Test Tools You Can Use to Increase... 21 Companies Powering the Creator Economy, Top Marketing Project Management Software. They tailor each campaign to meet the business' needs. You can verify any TikTok account audience data by requesting an Audience Analysis on Tokfluence platform. Uplab also works with Douyin in the Chinese market. SugarFree aims to make influencer marketing a seamless experience. is a social creative agency based in London. It left a conspicuous space in the market for some form of tool to assist you in finding influencers. influencer marketing campaigns, it’s time to jump on board. Many top influencer marketing agencies have recognized this and include TikTok in the collection of social networks with which they work. Generate audience reports, Fake check, demographic analysis. TikTok creators are perfect for targeting Generation Z. is a mobile advertising and branding company based in Berlin. While not a comprehensive list, brands can identify those who are top performers on the platform and branch out within their network, as most are well-connected to other influencers in their space.