Like television, webinars have its “prime times” and its slow periods. Including the image of your webinar presenter can influence the decision of your audience. When your subscribers visit your webinar registration landing page and successfully register, they’ll be redirected to a thank-you page. We will not share your data with anyone for marketing purposes. Cancellation link in case an attendant changed his or her mind. Use post-webinar follow up emails to present your product and invite your attendees to take action. In general, it’s best to use greetings that work across regions, time zones, and attendance demographics. Wow right? It tells the audience one of two things… Either you don't trust their short term memory, or you wasted their time with a lot of detail that could have been summarized much more concisely. Here are 4 must-do things for your post-webinar marketing strategy. Were all the attendees’ questions answered? Final Thoughts. In order to repurpose your webinar, you need to record it during the live event, this way you have an archive that you can then use in multiple ways. Contacts who did not confirm registration, receive a different email with dates of the upcoming webinar. Then *I* will talk about the next topic." Or if you want to stand out with a unique subject line, you can try Automizy’s free email subject line generator which writes you subject lines based on the copy of your email. When you are finished and have informed your audience of the end of the webinar, press the ‘End Presenting’ button - you will be asked to confirm this request. When planning for your webinar, it will be much easier to execute your follow up if you consider the four following items. As soon as the attendee signs up for the webinar, you should send a webinar confirmation email to inform them that the reservation is successful. Automizy helps you send personalized messages to people on different lifecycle stages. Tell them what you are going to tell them. Speakers biography and their achievements. 293,6 billion is the expected number of sent and received emails per day in 2019. Sorry we missed you email template example from Mindvalley Academy Masterclass sending their webinar replay, including 4 call-to-action embedded links and a video. According to the webinar benchmarks report, the average webinar attendance rate is 46%. After the promised confirmation period, apply the condition “Has clicked a link in email” and split your automation for the two branches, “Yes” branch and “No” branch. 98 percent of all business presentations (in a statistic I just made up) sabotage their own effectiveness by starting and ending poorly. Since your email subject line is your primary source of open rates, here are 19 best subject lines for webinar email invitations. Also, a reminder email on the day of the webinar to make sure they attend it. "By the end of this presentation you are going to be able to…"  --  These phrases cue attendees that the presentation is about them and their needs, and that you are prepared to deliver on the promised value that drove them to attend. No geographical barriers apply for webinars, you can reach and open-up to new business opportunities around the world. You can save time and resources and depend on how email marketing automation can support you make the best out of your webinars. If you change the beginning and end of your presentation to address your audience's self-interests, they are more receptive to your message and feel better about you as a trustworthy and desirable resource and potential business partner. Send an email to those who registered for the webinar but who failed to attend. The webinar information they include in the email is consistent as well. Then automate the rest of the webinar email series based on it. This means that in your Q&A session, there may have been a few questions or issues that remain unanswered. We and our advertising partners use cookies and similar technologies on this website and around the web to improve your website experience. "Now that you have all this new information, what should you do with it?" Your summary should not be a repeat of data, it should be a call to action. You may have all kinds of great content in your presentation and your audience may be able to glean the information they need. You can control what cookies are set on your device in your cookies settings. That’s why it’s crucial to create a solid webinar email campaign from day one. It all comes down to taking the focus off the structure and content of the presentation and placing it back on the value you are providing to your listeners. Suppose you triggered to send the first email of the webinar sequence when a contact fills a form. What you do after the webinar is over is just as important as the webinar itself so you do not miss out on important opportunities in marketing, reach, conversions and building relationships with customers. Webinars have time limits. People signing up for your webinar or event is one thing, but attending it is another. The whole point of this last webinar reminder email is to drive attendants, so make sure you include your live webinar link. and jump to … If areas are identified where your webinar excelled, then ensure that you make these an integral part of all your future webinars. What you do after the webinar is over is just as important as the webinar itself so you do not miss out on important opportunities in marketing, reach, conversions and building relationships with customers. We use cookies to make sure you have the best experience on our website. The title, time and date are well placed. Time to move your events online. In the post-webinar email, you should endeavor to address 3 groups of users who registered for your webinar: Once you have received feedback from your webinar attendees, it’s important to spend time and analyze comments and any ratings. The typical agenda slide offers no value proposition, no benefit to the listener, no delivery on the promises made in the invitation or session description. Prior to ending the webinar it is a good idea to promote your next webinar and ask your audience to rate the presentation. | ON24 Lets You Benchmark Your Webinar Performance ». The worst is when the agenda includes bookkeeping items such as "Introductions" and "Summary." Capture your attention with a funny pop-culture, Mention the exact date and time of their webinar, Add two call to actions (check out the video or register). The webinar email sequence from Automizy should look like the following. More info. At the end of a presentation, an attendee should know, believe, or be prepared to act on the information you gave them. After the first email that includes a CTA to confirm the registration, apply a condition to segment those who confirmed and those who didn’t. Once a webinar is over, your audience will be disconnected. Your summary should not be a repeat of data, it should be a call to action.